About Alpine Chocolat Haus


Our Business

Bruce Brown (aka der Chocolatmeister) lives and loves chocolate.

Long before he was der Chocolatmeister, Bruce Brown was, well, Bruce Brown. Son of a factory worker from Sault Ste. Marie in Michigan’s Upper Peninsula. From early on, Bruce learned the value of a hard day’s work. And the importance of keeping things simple.

In 1985, he brought these values—along with a lot of youthful enthusiasm—to a small confectionary shop in Gaylord, Michigan. Here, amid quaint alpine surroundings and friendly neighbors, Bruce grew the name and reputation of Alpine Chocolat.

About That Chocolate

The magic is in its pure simplicity. Each piece is lovingly crafted from only the finest ingredients.

We always use butter. Never margarine.

The end result is the most amazing, gotta-have-‘em-now chocolates imaginable.

Bottom Line?

At Alpine Chocolat Haus, we keep it simple. Honest. True to our roots. The end result is a brand of chocolate unsurpassed for its taste, texture and all-around crave-ability. Der Chocolatmeister wouldn’t have it any other way. Neither would you.

Video Presentation


Bruce Brown

Sweet Rewards