New Soo Store July 2017

We moved to a larger location in July 2017. Staying true to our roots, we are still in our preferred downtown area, however we will now be serving Ashby’s Sterling Ice Cream year round as well as an expanded selection of Bruce’s Gourmet hand made treats. We opened for business on the evening of July 16, 2017.

Our location at 936 Ashmun St is at the corner of Ashmun St and Easterday Ave, right at the bottom of the ‘hill’ as it is know locally, and just blocks away from where Bruce grew up.

This location was originally built as a gas station, and we brought it back to life to better cater to our customers and friends in the Soo.

Sweet Rewards